kiwifruit
The best organic kiwifruit in the world is easier to find in Sacramento than in Tauranga. New Zealand's organic sector just hit $1.18 billion, and most of it leaves the country. Five structural reasons the domestic organic market stalled while the rest of the western world moved on.
supermarkets
Macro looks like a single organic brand. It's actually an umbrella covering certified-organic, free-range, "wholefoods," and "no artificial" products — only some of which are organic. Here's how to read the difference at the shelf.
eggs
There's a five-character stamp on most NZ supermarket eggs. Here's the story behind the programme that puts it there, who runs it, and what it actually tells you.
New Zealand food system
New Zealanders assume the frozen vegetables in the supermarket are still mostly local and trustworthy. But as local processing disappears, that choice is quietly being made for us.
