organic sector
Australia has the most organic farmland on earth. Liechtenstein has the highest share. Switzerland spends the most. India has the most farmers and one of the smallest organic markets anywhere. And the sales keep rising while the land stopped growing.
organic sector
There's a story about organic food that says it's what rich people buy. New Zealand's own sector data says otherwise: most frequent organic buyers here are in households earning under $100,000, and the same middle-income pattern shows up across seven countries.
Health
Health is the reason most people give for buying organic. I went looking for what's actually been measured, across long-running population studies, systematic reviews and one real randomised trial, and laid it out with the caveats attached. Not a verdict. Just the evidence, honestly weighed.
